Childhood friends Danny Harris and Marco DeGeorge founded Alo in Los Angeles in 2007. The name stands for Air, Land, Ocean. The company is still based in Los Angeles and is privately held; Forbes reported in 2025 that the founders each own half through parent company Color Image Apparel.
The products
Alo’s best-known pieces include the High-Waist Airlift Legging, the Airbrush High-Waist Biker Short, the Renown Heavy Weight Hoodie and the Match Point Tennis Skirt. The company also runs the Alo Atelier luxury line and Sanctuary yoga studios.
Global growth
Alo opened its first stores in France in May 2026, in Saint-Tropez and Cannes, FashionUnited reported. In September 2026 it opened its first Greater China store, a two-level, 7,000-square-foot flagship at K11 Musea in Hong Kong, and launched on Tmall, Inside Retail Asia reported.
Where to find it
Alo sells through its own stores, aloyoga.com and Tmall in China.
Sources
- Forbes Australia: Alo’s founders
- FashionUnited: Alo Yoga debuts in France
- Inside Retail Asia: Alo Yoga opens first store in Hong Kong
- Glossy: Alo Yoga’s top-rated products
Featured photo: ajay_suresh via Wikimedia Commons, CC BY 4.0. The photo shows the Alo store in Georgetown, Washington, D.C.
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