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Fabletics, the El Segundo Activewear Brand Co-Founded by Kate Hudson, Keeps Opening Stores

The Fabletics store front at Dadeland Mall in Miami

Fabletics was founded in 2013 and is headquartered at 800 Apollo Street in El Segundo. Kate Hudson and Don Ressler are among its co-founders. The privately held company built its business on a VIP membership model.

The products

Fabletics is known for leggings made with its PowerHold fabric, such as the On-The-Go PowerHold High-Waisted Legging, and for The One Jogger in its men’s line. Its other lines include YITTY, for shapewear and lounge, and Fabletics Scrubs.

2026 collaborations

In January 2026 Fabletics released its first collection with a pro athlete ambassador, Cincinnati Bengals wide receiver Ja’Marr Chase. In February it launched a 17-piece PowerHold collaboration with Keke Palmer in sizes XXS to 4X, priced $12.95 to $139.95, FashionNetwork reported.

Stores

Fabletics had about 120 stores in 36 states in January 2026 and planned roughly 40 more this year in the U.S. and abroad, Modern Retail reported. Recent openings include stores in Mexico, Dubai and Guatemala.

Where to find it

Fabletics sells at fabletics.com and in its stores.

Sources

Featured photo: Phillip Pessar via Wikimedia Commons, CC BY 2.0. The photo shows the Fabletics store at Dadeland Mall in Miami.

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