Olive Young at Sephora is now a reality for American shoppers. Starting August 20, Sephora began selling a K-beauty edit curated by Olive Young, South Korea’s largest beauty and health retailer, in more than 500 U.S. stores and on Sephora.com.
The launch brings 19 Korean brands to Sephora shelves. Sephora’s Times Square flagship in New York also gained a dedicated Olive Young space.
The 19 brands in the Olive Young at Sephora edit
- Abib
- Arencia
- BANILA CO
- beplain
- BIOHEAL BOH
- Cell Fusion C
- FATION
- FULLY
- HEVEBLUE
- make p:rem
- ma:nyo
- MENOKIN
- REJURAN Cosmetics
- S.NATURE
- SUNGBOON EDITOR
- THOME
- Torriden
- WELLAGE
- WHIPPED
What both companies said
Carolyn Bojanowski, executive vice president of merchandising at Sephora, said in the announcement that partnering with “Korea’s #1 beauty & health retailer expands access to an unparalleled K-beauty assortment.”
Do-young Kim, executive vice president of U.S. merchandising at CJ Olive Young, said the partnership “makes the very best of Korean beauty more accessible than ever before.”
Southern California got there first
Olive Young was founded in 1999 and runs more than 1,380 stores in South Korea. Its U.S. story began in Southern California.
The retailer opened its first American store in Pasadena on May 29, 2026, an 8,647-square-foot space with about 400 brands, ABC7 reported. Merchandising team lead Priscilla Kang told the station the company chose the area for its diverse population and trend-forward shoppers. A second U.S. store followed at Westfield Century City.
What comes next
Sephora says the partnership will reach Hong Kong, Singapore, Malaysia and Thailand later in 2026, with the Middle East, the U.K. and Australia planned for 2027.
For K-beauty fans in Los Angeles, that means more places to shop the category, including Pasadena, Century City and Sephora stores across the region. Find more beauty news in Style & Beauty, including our guide to Filipina-founded beauty brands.
Sources
- Sephora Newsroom: Sephora Introduces Olive Young-Curated K-Beauty to U.S. Consumers Beginning August 20 (Aug. 4, 2026)
- ABC7 Los Angeles: Olive Young Pasadena, K-beauty giant opens first U.S. store in SoCal (May 29, 2026)
