MAC Cosmetics, founded in Toronto in 1984 and owned by The Estée Lauder Companies since 1994, made two major moves heading into 2026.
In December 2025 the brand named Chappell Roan its global brand ambassador, her first beauty partnership, with campaigns rolling out in 2026. Then on March 2, 2026, MAC launched at Sephora in the U.S., in more than 100 stores and online, and at Sephora at Kohl’s. Estée Lauder said it was the first time MAC had been sold at Sephora in the U.S.
The products
MAC’s best-known items include Ruby Woo Retro Matte Lipstick, Studio Fix Fluid SPF 15, Fix+ and Prep + Prime 24-Hour Extend Eye Base. Its VIVA GLAM lipstick program has raised more than $534 million for charity, according to Estée Lauder.
Recognition
In August 2026, MAC won Glossy Pop Awards for its Sephora launch activation and its TikTok Shop grand opening.
Where to find it
MAC sells through its own stores and maccosmetics.com, at Sephora and Sephora at Kohl’s in the U.S., and on TikTok Shop. The brand is sold in more than 120 countries. Makeup professionals can apply to the MAC Pro program.
Sources
- The Estée Lauder Companies: MAC to launch at Sephora U.S.
- FashionNetwork: MAC Cosmetics enters Sephora U.S.
- Cosmetics Business: MAC names Chappell Roan global ambassador
- Glossy: 2026 Glossy Pop Awards winners
- The Estée Lauder Companies: MAC brand page
Featured photo: Rowanlovescars via Wikimedia Commons, CC BY-SA 4.0. The photo shows the MAC Cosmetics store at the Toronto Eaton Centre.
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