Kylie Jenner launched Kylie Cosmetics in November 2015 with a single product, the Kylie Lip Kit. Ten years later, the brand sells in more than 65 countries, according to the company.
Coty bought a 51% stake in the business in 2019 for $600 million and holds the majority and a long-term license for the brand.
The products
The Matte Lip Kit and Velvet Lip Kit are still core items, alongside Tinted Butter Balm and High Gloss. The brand says its Cosmic Kylie Jenner fragrance was the best-selling fragrance launch in the U.S. and U.K. in 2024.
The anniversary
For its 10th anniversary in October 2025, the brand released the King Kylie Collection on its site. It included a King Kylie Eyeshadow Palette, a Supple Kiss Lip Glaze, a loose powder highlighter and the Matte Lip Kit in its original packaging. A pop-up in West Hollywood ran October 18 to 26, 2025.
Where to find it
Kylie Cosmetics sells at kyliecosmetics.com and at Ulta Beauty, which has carried the brand since November 2018. It has also been sold in Ulta Beauty at Target shops since June 2024.
Sources
- Kylie Cosmetics: 10-year anniversary announcement
- Coty: Coty and Kylie Jenner partnership (Business Wire)
- Beauty Packaging: Kylie Cosmetics at Ulta Beauty at Target
Featured photo: Pear285 via Wikimedia Commons, CC0. The photo shows a Kylie Cosmetics display at the Melbourne Airport duty-free store in Australia.
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