Rihanna launched Savage X Fenty in 2018. The lingerie brand raised a $125 million Series C round in January 2022, Forbes Australia reported. Rihanna stepped down as CEO in June 2023, when former Anthropologie executive Hillary Super took the role.
The products
Savage X Fenty sells bras, panties, loungewear and a men’s line. Styles on its site include the Boho Glow Lace Unlined Demi Bra and the Satin Secrets Lace Unlined Plunge Bra.
Membership
The brand’s Xtra VIP membership bills monthly for shopping credits, and members can skip a month or cancel at any time, according to its site.
Stores
Savage X Fenty opened seven U.S. stores in 2022, Forbes Australia reported. The photo above shows its store at Miami Worldcenter in downtown Miami.
Where to find it
Savage X Fenty sells at savagex.com and in its stores.
Sources
Featured photo: Phillip Pessar via Wikimedia Commons, CC BY 4.0. The photo shows the Savage X Fenty store at Miami Worldcenter in downtown Miami in July 2025.
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